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Character Options' sales director, David Bramford talks us through his favourite Toymaster memories.

Harrogate highlights: Character Options

What will you be showcasing at Toymaster?

Character will be showcasing our core ranges, while also highlighting our key new launches such as Yummy Nummies, Ugglys Pet Shop, The Clangers and the new Peppa Pig Once Upon a Time collection.

Will you be running any special offers throughout the show?

Yes we will be offering show offers across various ranges, but obviously they can’t be unveiled until the opening day. Come to the stand and we will be happy to talk Toymaster members through them.

Why is Toymaster such an important event in the toy industry calendar?

It’s historically a brilliant show as it signals the start of most members’ autumn/winter ordering and always has a great buzz.

Why did you decide to exhibit at the show?

The Toymaster show is an ever present in Character Options calendar and it seems unimaginable for us not to attend.

How important are the independent toy stores to your business?

Toymaster, and indies in general, have been the cornerstone of our business and have always been amazing supporters. It’s important that we maintain and support the traditional High Street toy store for our future generations.

What is your best Toymaster memory?

Colin Rossiter, our national sales manager, dressed as Loopy Loo at one of the show’s fancy dress evenings.

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