Adrian Mayes, general sales manager at Re:creations explains why the force is set to strong with the firm at this year's Toymaster.

Harrogate highlights: Re:creation

What will you be showcasing?

As well as making a new addition to Stretchkins, we’re launching a new collectable plush range, the Zigamazoos.

Our LEGO Lights collection goes from strength to strength and as the next installment of the Star Wars franchise launches later this year, the Star Wars range in particular will be stars of the show.

Our Air Storm performance launcher brand welcomes new FireTek light-up additions and there will be more news from our Razor Crazy Cart and electric scooter ranges.

Will you be running any special offers?

Highlights are a special purchase on our new Make-a-bar range – buy one get second half price and this includes our Minions range.

There will also be a show only price on the Razor Berry Kick scooter and a great saving on our Air Storm Zano Bow.

Why is Toymaster such an important event?

This gives us an excellent opportunity to discuss directly with business owners our core brands and for store owners to see our key products before they select lines for their 2015 ranges.

How important are the indie toy stores to you?

Very important. We see independents as a key channel, enabling us to sell products to consumers across a wider platform and ensure they are more accessible to a broader consumer base nationwide.

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