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Average spend rises from £374 in 2013 to £625 in 2015 with accessories, food, buggies and pushchairs named the biggest sellers.

Baby market booms as The Baby Show sees 30 per cent sales growth

The Baby Show has revealed a record increase of 30 per cent in year on year like for like sales as the exhibition readies for its return to Birmingham’s NEC this weekend.

The show reports a boom in the baby market as average spend rises from £374 in 2013 to £625 in 2015 with accessories, food, buggies and pushchairs named the biggest sellers.

The Baby show – organised by Clarion Events and sponsored by Made for Mums – sees more than 60,000 visitors each year pile into Birmingham’s NEC in May and London’s Olympia in October.

2015 marks the 13th year of the annual show.

“The baby market is booming at the moment and our recent evaluation is testament to that,” Michelle Kyles, marketing manager at Clarion Events, said.

“As well as the number of visitors increasing and the amount spent, we have seen a 15 per cent growth in the number of exhibitors joining the show, highlighting the ever-rising demand from consumers.”

More than 200 parenting brands exhibit at the show each year, giving consumers the chance to access not on the high street products and offers.

The show recently launched a new charity partnership for 2015 with Theodora’s Children Charity which helps send professional performers, magicians, singers, actors and more to entertain children in hospitals across the UK.

The Baby show opens from 9.30am on Friday, May 15th where tickets can be purchased for £20.

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