Amazon now joins a growing list of toy retailers to do away with gendered signage.

Amazon drops ‘girls’ and ‘boys’ toy search options

Amazon appears to have dropped gendered search options for its toys, by removing its ‘boy’ and ‘girl’ categories.

Eagle-eyed internet trawlers have spotted that the categories seem to have been surreptitiously removed, leaving shoppers to search through the remaining categories: age range, categories and top brands.

Amazon now joins a growing list of toy retailers to do away with gendered signage, following increasing backlash from campaigners such as the Let Toys Be Toys movement.

A search for ‘boys toys’ and ‘girls toys’ still brings up tagged product listings, however, campaigners appear optimistic for what the ‘steps forward’ mean for gender neutral toy categorisation.

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