Sweet Dreamers, the creative team behind Ewan the Dream Sheep, has been shortlisted in this year’s national Pitch to Rich campaign.
The designers of the popular pre-school sleeping aid have secured a place in the next round of the competition that gives aspiring entrepreneurs the chance to pitch their ideas to Sir Richard Branson and win a share of a £1m prize fund.
Sweet Dreamers join SnoozeShade and breathable sun and sleep shade, Gummee Glove, a teething mitten, Mama Designs and TidyBooks, a collection of kids’ bookcases.
Over the coming two weeks, each pitch will be analysed by the #VOOM team to determine the successful ten among the Grow category to go through to the final.
The final judging panel will assess each pitch on merit of its number of votes, strength of the vision and plan, viability of the business, quality of the pitch and the overall innovation behind it.
Semi-finalists will be announced on May 19th when online voting will re-open to the public as they decide who gets to Pitch to rich on June 26th at the live finale in London.