Vivid has promoted Eric Rossi to European managing director.
Rossi is adding UK/Eire to his current responsibilities of Vivid France/Belgium and Crayola European distribution.
“Eric has been instrumental in building a successful toy business in France/Belgium, driving growth on Vivid’s major in-house brands like Animagic and award winning distributor products such as My Friend Cayla, and continued to deliver impressive growth on our Crayola business across EMEA territories," said Paul Weston, Vivid Group CEO.
"He brings a wealth of experience to his new role, and will I’m sure play a key part in the further development of our business in the UK and across Europe.”
Rossi has been with Vivid since September 2012, having previously held senior European positions in both Hasbro and Tomy. A new general manager of Vivid France will be appointed in due course.
“I am really excited and privileged to have the opportunity to work with the team at Vivid UK," added Rossi.
"They have proven to be a remarkable company over the years making a real difference in their market, including some very innovative brand launches.”