Maps Toys is expanding into its first licensed line in a new partnership with Moose Toys to create a new line of Shopkins collectables and fashion accessories.
The partnership will see Maps launch a new collection of Shopkins Radz, a range inspired by the popular Shopkins characters including Lolli Poppins and Strawberry Kiss.
The Radz Candy and Dispenser line is slated to be ‘a brilliant collectable toy and fashion accessory for fans of the popular license,” said Maps Toys.
Character toys will launch with an impulse price point and multiple CDU possibilities for retailers to take advantage of.
Each character sports a clip, enabling them to be attached to bags, clothing and keychains.
Dirk Kiefer, MD at Maps Toys, said: “As a company we have been looking to expand our portfolio into licensed ranges for a while. The Shopkins license is growing from strength to strength with some great companies on board and we are excited about creating a range that fans will love.
“There will be various ways in which retailers can display stock in store to maximise sales.”