Over 40,000 parents have signed up to Argos’ new Birthday Club scheme designed to help parents plan a child’s birthday party.
By sharing their child’s age and date of birth, parents will receive personalised and exclusive party-related information in the lead up to their child’s birthday.
Over 70,000 youngsters have been registered with the club, which was originally soft launched in November 2014, so far.
“This is the first time Argos has requested customer information to send out timely and personalised emails," said Helen McIntyre, business development manager at Argos.
"Now we know when birthdays are coming up and how old children are, we can send relevant product suggestions, offers and useful tips and advice that best match that child at the right time, making the communication far more helpful to parents.
“By receiving more relevant information and great deals, this should increase customer loyalty to Argos. Plus it opens up great opportunities to gather insight from our customers, such as by trialling toys with certain age groups.”
Parents will receive an email focusing on party themes six weeks before their child’s birthday, which includes a 20 per cent off voucher, which is followed by an email four weeks before on gift ideas.
Two weeks before the big day, an email will remind parents of all the last minute party essentials.
The Birthday Club was set up to create a one-stop-shop for children’s birthdays, after research found that parents struggle to find everything they need in the same place when shopping for parties.
Customers can register their child with the Argos Birthday Club by visiting argos.co.uk/thebirthdayclub.