Casdon has added baby food expert Annabel Karmel to its portfolio with the launch of its new Annabel Karmel cookery range.
“The new Annabel Karmel range will include baking sets with cake moulds, baking accessories, mixing bowls and decoration tools perfectly sized for little children and will make a fine addition to the Little Cooks division within the Casdon catalogue,” said Phil Cassidy joint managing director of Casdon Toys.
“What makes this range so special however, is that it is not make-believe and can actually be used to bake with. As would be expected each set comes with all the quality that you would expect from Annabel Karmel and we are proud to have them within our collection.”
Sarah Smith, head of PR and marketing for Annabel Karmel, added: “By working with Casdon we aim to bring our cookery collection to a wider range of parents and children.
"We believe that by preparing simple recipes together from scratch, a love of good healthy food can be instilled from an early age. And allowing them to experiment with a variety of foods helps them learn about getting the balance right between choosing healthy options and enjoying occasional treats.”
The Annabel Karmel collection from Casdon is available from mid-July.