Brand party firm Come Round is calling on more toy manufacturers and retailers to get on board as it expands its activity within the sector.
Developed to ‘put brands in the hands of the consumers,’ the firm curates special parties to help create a buzz around popular properties and introduce new customers to various products.
Already working with the likes of LEGO and BBC Worldwide’s Doctor Who, Come Round believes its parties can benefit both toy retailers and manufacturers alike through social media coverage and word of mouth.
“We are actively looking to expand our presence in the toy sector,” Giles Harris, founder of Come Round told ToyNews.
“Toys lend themselves perfectly to this model as they are already exciting, interactive and engaging, so they are a natural fit for fun events at home or at retail.”
Last year the firm held a series of successful LEGO parties, with a total of 1,600 guests and 5,400 hours of exposure.
“Our insight tells us that parents are far more likely to recommend and purchase a toy which they and their kids have had the chance to see in action’” continued Harris.
“These parties provide an opportunity to showcase and trial a toy in its natural environment before purchase. The in-store model would work well for toy retailers looking for ways to entertain children during school holidays, increase dwell time and bring product to life to drive sales.”
The traditional Come Round involves the running of hundreds of brand parties on the same date, however new technology now allows the company to run a rolling programme of parties across the whole year.