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"Considering the film has only been on general release a few days, we expect to see an increase further still as children see the film and onwards to the release of the DVD.”

Home toy range has been an ‘instant hit’, says Flair

GP Flair is also reporting a fantastic start to sales with its Home merchandise range selling well in its first week on the shelves.

“The extensive range of plush toys, colour changing figures and role-play accessories such as Boov Ears and Shusher Wands have become an instant hit with children as they go to see the film,” said Kristen Bassett, product manager at GP Flair.

“The Colour Changing Figures in particular have been really popular as they truly replicate the responsive colour changing of the Boov in the film. The pocket money Mood Bubbles and assorted Plush Toys have also seen a great sell through, while higher ticket items such as the Animated Dancing Oh and Shusher Wands are also producing good numbers.

"Considering the film has only been on general release a few days, we expect to see an increase further still as children see the film and onwards to the release of the DVD.”

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