The two firms timed the launch of new costumes and accessories to coincide with the release of the new short feature on March 27th.

Flair and Rubie’s celebrate Frozen Fever with #LetItGo campaign

Rubie’s Masquerade and Flair celebrated the launch of a new range based on Disney’s Frozen Fever this weekend with an extensive social media campaign.

The short film launched onto screens for the first time on March 27th, as part of the theatrical release of Disney’s new Cinderella.

And to champion the short feature, Rubie’s and Flair got busy with a #LetItGo campaign on Twitter.

Mummy bloggers across the country were encouraged to review Rubie’s Frozen costumes and Flair’s Frozen Magic Snow Sleeve online, while the Twitter campaign culminated with a competition, offering parents the chance to win the new sets for their kids.

“Our Frozen costume has been one of the most popular ever for Rubie’s and the perfect accessory for it, is Flair’s new magic Snow Sleeve,” said Samantha Bourne, marketing manager, Rubie’s Masquerade.

“With our new Frozen Fever costumes now also available we are delighted to be celebrating this next Frozen chapter.”

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