LEGO DUPLO has launched its Tiny Film Festival in collaboration with Disney UK & Ireland, giving kids the chance to see their stories bought to life on the small screen by Disney animators.
The campaign, launched last week, is designed to celebrate the imaginative stories of children under the age of five.
Each week, for five weeks, LEGO DUPLO will be selecting one child’s story to be stop motion animated by Disney using LEGO DUPLO bricks and sets.
Parents can submit their tiny director’s stories via a dedicated microsite (www.lego.com/tinyfilm) which will feature a tiny cinema player.
The campaign will be launched by mummy and lifestyle blogger Emily Leary, author of A Mummy Too, whose three year old daughter Jay has already had her film produced to provide inspiration.
Winners will be announced via the LEGO DUPLO Facebook page with each winning film having their own custom movie poster in the style of a typical blockbuster.
The films will last around 15 seconds with a graphic intro and outro sequence, crediting family members of the tiny director’s choice, again to parody real blockbuster cinema releases in tiny style. They will be available to view on the microsite, LEGO DUPLO Facebook page and through the LEGO YouTube channel, as well as being distributed via paid for media and Disney Junior sponsorship idents.
"We are delighted to be celebrating the imagination of toddlers throughout the UK, by putting them in the director’s chair and enabling them to create their own mini blockbuster," said LEGO DUPLO brand manager, Genelle Holton.
"The campaign will enable us to demonstrate to parents that LEGO DUPLO is a fantastic role play product, which encourages storytelling.”
Anna Hill, chief marketing officer, The Walt Disney Company UK & Ireland, added: “We’re really pleased to have collaborated with LEGO DUPLO on this fantastic project, bringing imaginative children’s stories to life.
"We love to work with brands who share our passion for storytelling. This is a great example of how our in-house creative team can produce exciting content for clients in a fun and engaging way.”
Check out the first film of the campaign below: