Founder and MD Gary Grant has revealed his support for Black Friday, calling it 'the cheapest initiative we've ever had.'

“This year’s Black Friday stock is already ordered” says The Entertainer

The Entertainer has already ordered this year’s Black Friday stock, the retailer revealed at this year’s Retail Week Live.

Gary Grant, founder and MD of the family-run toy chain announced that goods were already being shipped in from the Far East to form part of this year’s sale season in November.

Grant showed his support for the Black Friday initiative – a concept that arrived from the US and involves mass discount for a limited time – labeling it ‘the cheapest initiative we have ever had.’

However, the toy seller added that anyone expecting to receive the same quality of product when purchasing cut-price goods from any retailer on Black Friday was “on another planet.”

“The discounts right across the piece were selected discounts,” said Grant. “We brought a lot of products from the Far East and these were the item that were Black Friday products.

“We have already ordered the products that will be in our Black Friday promotion this year.”

Despite his acknowledgment of the difference in quality in Black Friday goods, Grant reassures that changes will be not be significant.

“There will be subtle changes in the product compared with another product that will be more expensive, but they certainly won’t be tatty,” he added.

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