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“As soon as our toy line hit the shelves in late December we knew we were onto something big.”

Retailers carrying Big Hero 6 listings into Q4, says Bandai

Big Hero 6 spent its first two weeks on release at the top of the UK box office, and Bandai’s range based on the Disney hit is enjoying similar success.

Bandai’s toy line launched in late December and the firm has seen sales grow and grow ever since.

“As soon as our toy line hit the shelves in late December we saw excellent sell through and knew we were onto something big,” Bandai product manager Chris Pearce told ToyNews.

“When Disney’s marketing campaign kicked in two weeks ahead of the movie launch, we saw sales double week on week and now the movie has arrived its flying off the shelves.

“Retailers are seeing such strong sales they are carrying forward their listings into autumn/winter which is really positive.”

Big Hero 6 was Disney Animation’s first film after Frozen, and Bandai is confident that it can follow in its footsteps in becoming an evergreen toy brand, largely thanks to the sales spike often seen with the consequent DVD release.

“The DVD/Blu-ray release of the movie is scheduled for end of May, so we hope to see it resonate with fans and kids in a similar way Disney movies do (including Frozen) when the home entertainment hits the market,” said Pearce.

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