Having enjoyed its first toy fair season as part of Mattel, Mega Bloks is looking forward to a successful 2015 thanks to brands including Minions, Mattel’s Monster High and Terminator: Genisys.
As a result of last year’s acquisition, the brand now boasts a Fisher-Price endorsed pre-school line that will see the First Builders range welcome new additions this year, including the Block Scooping Wagon.
“As a member of the Mattel family, Mega now has access to worldwide consumer insight that drives product development, enhanced marketing strength to promote its portfolio of leading brands, and a global distribution network to bring construction to families around the world,” Pete Fuller, marketing manager, EuRoMEA, Mattel UK, told ToyNews.
“Combining Mattel’s strengths with Mega’s expertise in construction establishes the ultimate launch pad for maximising the potential of powerhouse properties in the construction category.”
The firm is welcoming ranges based on some of this year’s most anticipated movies in Terminator: Genisys and Minions.
“This year, with the release of the highly anticipated Minions movie hitting screens in May, fans of all ages will be excited to find brand new Minions construction sets, which will include over 65 buildable Minion characters, inviting children to collect, build and play out their favourite adventures of Kevin, Dave, and Bob,” added Fuller.
“Terminator: Genisys will be a great extension to the popular Mega Bloks Collectors construction series, which currently features some of the world’s top video game franchises.
“Launching this fall to align with the release of the box office film, Mega Bloks’ Terminator Genisys sets will be for the collectors fanbase who love the movie’s original content, which will be brought to life through highly detailed construction sets and articulated micro action figures.”
As the firm celebrates 30 years in the construction sector, Mega Bloks believes its new additions will help 2015 go down as another successful year.
“Whether it be our award-winning and Fisher-Price endorsed pre-school line, the extension of our girls portfolio with one of Mattel’s leading brands, our new box office movie licensees for boys, or the expansion of our popular collectors construction series, Mega Bloks has something new and exciting to offer every member of the family.” concluded Fuller.