ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Mask-arade has been granted the rights to manufacture, market and distribute a range of face masks, desktop standees and life-size standees based on the Despicable Me franchise, including the upcoming prequel Minions.
“Mask-arade is really excited about this licence, and we are already seeing great interest in the new designs that feature the Minions," said Ray Duffy, licensing director, Mask-arade.
"We expect there to be huge demand across the product range.”
Products are expected to launch throughout Europe in May 2015.
