ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Current sales data suggests Zomlings Series 3 is on track to become the most successful series yet for Magic Box International.
Zomlings Series 1 and 2 sold millions of packets in the UK and the firm claims ‘the introduction of some exciting new elements for Series 3 has taken sales to a new level’.
Series 3 has introduced Zomlings Ghost Trains which have become an extremely sought after item, with examples fetching very high prices on eBay.
A brand new Zomlings Ghost Train Blister Pack launches next week. The packs have an RRP of £4.99 and contain four Zomlings, one Train Engine and three Train Carriages.
Zomlings was one of the highest TV advertised toys in 2014 and the TV campaign to support Series 3 continues this month.
