Home / Marketing / Lottie dolls unveils #beyou campaign on International Women’s Day
Initiative will include series of year-long activities, content and events aimed at building self esteem and inspiring girls.

Lottie dolls unveils #beyou campaign on International Women’s Day

International Women’s Day on March 8th sees the launch of the Lottie dolls #beyou campaign, a series of year-long activities, content and events aiming to build self-esteem and inspire girls to be all they can be, without limitation.

The Lottie #beyou campaign kicks off its empowering and confidence-building message with the release of a collection of great women biographies for kids available for download on the lottie.com website, showcasing and championing the achievements of great women throughout history.

The Lottie #beyou campaign is all about helping girls get involved and active in a wide range of activities, and enjoy all the positive facets of childhood, without limitation.

Spring will also see the launch of the latest exciting, new Lottie dolls, including the astronomy-themed Stargazer Lottie (a collaboration with the European Space Agency), and Fossil Hunter (a collaboration with Trowelblazers, a team of international female palaeontologists), along with accompanying activities, events and resources, all designed to get kids engaged and inspired.

Lucie Follett, co-founder and creative director, commented: “We want to expose girls to all of the options that are open to them, activities that will stimulate their minds and also keep their bodies active; science, sports and other outdoor activities, as well as fun, imaginary play. There are many ways to be a girl."

About dt-admin

Check Also

Children’s Media Conference rebrands as Children’s Media Community for 2020 as it moves its content and conference online

The Children’s Media Conference, now in its 17th year, is temporarily becoming The Children’s Media …