Somerset-based balance bike specialist Kiddimoto has welcomed a double appointment as the firm continues its plans for growth for the year ahead.
Nikki Toole has been promoted to the role of sales executive, having made her mark by developing relationships with key customers when she joined the team in 2014.
In her new role, Toole will now focus on building the brand and business within the independent toy and cycle trade.
Meanwhile, Ali Anstee has joined the Kiddimoto team to implement a comprehensive marketing plan for the year ahead.
Anstee brings a wealth of experience to her role as marketing manager, having previously worked at RC2 (before they became Tomy), on the Bob the Builder and Thomas toy ranges.
“Kiddimoto is on a very strong growth curve and I am so excited to be on board at this exciting time to really drive our brand awareness and get children all over the UK riding our balance bikes.”