30 Ways in 30 Days is part of firm's 20th anniversary celebrations.

LeapFrog launches ‘confidence boosting’ parents reading guide

Almost half of UK parents lack the confidence and know-how techniques to continue their child’s reading and literacy education at home productively, according to research by LeapFrog.

In response, the brand has created a supportive guide to help parents teach and inspire a lifelong love of reading in their child.

The ’30 Ways in 30 Days’ confidence boosting guide forms part of LeapFrog’s 20th anniversary celebrations and offers parents playful solutions and tools to tackle reading with their child at home as part of their everyday family routine.

Tony Hicks, chief international officer at LeapFrog, commented: "LeapFrog was founded 20 years ago by a father who wanted to find a better way of teaching his son to read. Inspiring a love of reading and helping children achieve their full potential has been our passion ever since.

"We hope our new guide will be a great go-to resource for parents looking for different ways to help their children on their educational journey."

Within the guide, educational expert and editor of The Good Schools Guide, Janette Wallis, gives parents 30 non-taxing, fun and rewarding tips and ‘how to’ techniques to try at home.

Wallis explained: "Reading with your child can instill a lifelong love of reading from a very young age. Parents are the first role models for their children, so it’s important to be passionate about reading, show that passion and set a strong example. The key to this for busy parents is enjoyment, so we have created this guide to show parents how fun and simple it can be to incorporate reading exercises in to everyday life."

All LeapFrog products are tested with children to ensure they are not just learning, but engaged, happy and motivated to keep going. LeapFrog’s award-winning reading toy portfolio includes LeapReader, the number one electronic complete learn-to-read-and-write solution for children, and Read With Me Scout, a cuddly reading companion for 2-5 year olds which is ranked as a top 30 pre-school item in the UK.

LeapFrog also boasts an educational content library of top-quality interactive storybooks, games and videos for its LeapPads which are all educator approved and there to reinforce classroom techniques and learnings.

As part of its 20th anniversary celebrations, LeapFrog has also created a series of short video testimonials for parents to view online. The testimonials hear from teachers how the LeapReader and its library have benefited children in their classrooms with reference to specific case studies. They highlight how LeapReader is a firm favourite with teachers and aim to introduce parents to ways in which the product can help develop their child’s skills in phonics, word recognition, letter and number formation, and listening & comprehension, outside the classroom.

Hicks added: "Not only will our new guide help parents reignite and inspire a love of reading at home, our teacher testimonial videos will provide them with an objective, honest view of LeapReader. We want them to have confidence in how to use the device at home, so that it really maximises their child’s literacy journey."

About dt-admin

Check Also

WiT elects nine members to its board of directors

Women in Toys, Licensing & Entertainment (WiT), a global nonprofit organisation and the industry’s preeminent …