UK toy retailer Hamleys is making its first foray in to Latin America after confirming its plans to open a store in Mexico.
The toy store’s Mexican venture comes in the week the UK government is welcoming Mexican president Enrique Peña Nieto for a state visit.
Essential Retail reports that the trip is part of the 2015 Dual Year of the UK in Mexico and the toy retailer’s deal is part of a push to strengthen British business operations in Central America.
The Mexico site will add to Hamley’s existing network of overseas stores, a slate that until has focused on Europe, Asia and the Middle East.
Hamley’s will be joined by British carmakers, Lotus and McLaren who have both unveiled plans to open showrooms in Mexico City.
“Mexico is an important growth market for our experts and British firms can also use Mexico as a base for wider operations throughout Latin America,” said Business Secretary, Vince Cable.
“The arrival of British toy store Hamley’s in Mexico City, to complement their existing stores around the world, is another sign of the appeal of British brands across the globe, and demonstrates how an introduction by UKTI can lead to great things.”