Disney’s Frozen, Nintendo figures and Halloween costumes have helped US toy firm, Jakks Pacific see an 84 per cent surge in Q4 sales.
Net sales for the fourth quarter of 2014 rose to $254 million, an increase of $116.3 million when compared to the $137.7 million reported in the same period of 2013.
Meanwhile, the firm’s net sales for 2014 rose by a steady 28 per cent, finishing the full year with a total of $810.1 million.
Satisfied with its strong performance in the fourth quarter of last year, Jakks Pacific has credited its Disney Frozen Snow Glow Elsa – one of the top selling toys of 2014 – for helping the firm to success.
“The strengths are evidenced by the performance of our highly acclaimed Disney Frozen product line, our very own Max Tow truck, as well as our Big Figures licensed large scale figures, Nintendo figures and plush and Disguise Halloween costumes, to name a few,” said Stephen Berman, president and CEO of Jakks Pacific.
“Our Disney Frozen Snow Glow Elsa was one of the top selling toys in 2014 and both the Snow Glow Elsa doll and Max Tow Truck were featured in Fortune magazine’s list of top five most sought after toys this past holiday season.”
Encouraged by the results and early response to new product lines off the back of Hong Kong and Nuremberg Toy Fairs, the firm is entering its 20th year of business in confidence.
“We are eagerly awaiting the new Disney live action Cinderella theatrical release, slated for March for which we have an exciting product line,” continued Berman.
“We are also excited about our new product introductions later his year, such as our Disney Frozen Musical Box, Sing Along Elsa Doll and more.
“We expect to see growth in our international business from expanded licensing rights in to new markets, and our new offices in Mexico and in Asia with our new Jakks-Meisheng joint venture in China.
“In conclusion, we are encouraged for the year ahead and we believe we are well positioned for a profitable 2015.”