McVitie’s is offering consumers the chance to own cuddly toy versions of the animals featured in its Sweet advertising campaign.
CampaignLive reports that the £3m promotional campaign will see toy versions of the BN owl, the Chocolate Digestives kitten, the Digestives puppy and the Jaffa Cakes tarsier up for grabs.
The firm is offering the toys with one in ten packs of McVitie’s products and consumers must send a text to find out if they have won a toy.
"What better way to celebrate the anniversary of the launch of our McVitie’s Sweeet masterbrand campaign than to answer the countless requests for us to create the family of sweeet characters for them to own," Sarah Heynen, UB sweet biscuits marketing director, told Campaign.
"We’re thrilled to give our consumers the chance to have their very own sweeet friend, and with a one in ten chance of winning, we know there is going to be millions of happy customers this spring."
Check out the ad for the promotion below: