WildWorks, developer of the Animal Jam online world, has appointed Commonwealth Toy & Novelty as the master toy partner for the Animal Jam brand.
With more than 30 million registered players, Animal Jam is the number one web-based game and social network for kids in the US.
“We’re excited to have Commonwealth Toy become our master toy partner,” said Clark Stacey, CEO of WildWorks.
“Commonwealth Toy has a great reputation for quality products that we think will delight Animal Jam players, and we’re excited to work with them in bringing our characters to life.”
A line of Animal Jam plush animals and figurines is slated to launch this year.