US social network Animal Jam boasts more than 30 million registered players.

US: Commonwealth Toy & Novelty to launch Animal Jam toy range

WildWorks, developer of the Animal Jam online world, has appointed Commonwealth Toy & Novelty as the master toy partner for the Animal Jam brand.

With more than 30 million registered players, Animal Jam is the number one web-based game and social network for kids in the US.

“We’re excited to have Commonwealth Toy become our master toy partner,” said Clark Stacey, CEO of WildWorks.

“Commonwealth Toy has a great reputation for quality products that we think will delight Animal Jam players, and we’re excited to work with them in bringing our characters to life.”

A line of Animal Jam plush animals and figurines is slated to launch this year.

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