Hasbro has teamed up with social news firm BuzzFeed to ask fans what cities they want featured in the upcoming Monopoly Here & Now: World Edition game.
Powered by BuzzFeed, the vote, including a special Wild Card Week has started today at www.VoteMonopoly.com.
UK and Ireland MONOPOLY fans will have until midnight on Wednesday, March 4th to pick from a list of 80 global destinations that could be featured in the game that will be sold globally this autumn.
Fans can rally behind their hometowns by sharing the vote on Facebook and Twitter using the hashtag #VoteMONOPOLY as well as engage with fun BuzzFeed content featuring the cities in the vote.
London, Belfast, Dublin, Edinburgh and Cardiff are all represented in the global list, with fans competing to place their city in the Mayfair or Park Lane spots.
Monopoly Here & Now will boast new gameplay where players race around the board to visit as many locations as possible, collecting passport stamps along the way.
Players will collect cash from visitor fees when opponents land on their locations and the first player to fill their passport wins.
“We are thrilled to be teaming up with BuzzFeed as one of the leading social news and entertainment sites to bring our fans an exciting way to choose the cities that will be featured in the new Monopoly Here & Now: World Edition game,” said Jonathan Berkowitz, vice president of global marketing for gaming at Hasbro.
“This innovative campaign demonstrates how we continue to keep the Monopoly brand relevant by empowering our fans to help create today’s game.”
From Tuesday, March 3rd through to Monday, March 9th, all locations big and small will have the chance to compete for two spaces in the game during Wild Card Week.
Fans can write-in additional locations not included in the initial list of destinations and the cities with the most submissions during this week will be featured in the Old Kent Road and Whitechapel Road spots.
“From sharing on BuzzFeed to gathering around the Monopoly Here & Now game, our collaboration with Hasbro marries traditional and new media to create great social experiences that bring fans together worldwide,” said Jonah Peretti, founder and CEO at BuzzFeed.
The final list of cities that will be featured in the Monopoly Here & Now games will be announced on March 19th, World Monopoly Day and the brand’s official birthday.