Ahead of New York Toy Fair, Disney Consumer Products has unveiled the toy line from TOMY inspired by Disney Junior’s intergalactic adventure series Miles from Tomorrowland.
Launched last week, the show reached 2.0 million unique Total Viewers and 697,000 Kids 2-5, and ranked as the week’s number three cable TV series among Kids age 2-8. It is also #1 on the Watch Disney Junior app, amassing nearly 17 million video views since December.
“Since the debut of Disney Junior, we’ve continued to build a portfolio of unique and inspiring products that delight parents and their pre-schoolers,” said Josh Silverman, EVP of global licensing, Disney Consumer Products. “Space exploration is incredibly rich territory for innovation, and we’re excited to launch a product collection that will capture kids’ imaginations and help bring STEAM themes to life at home.”
Miles from Tomorrowland introduces young adventurer Miles Callisto and his family as they help connect the galaxy on behalf of the Tomorrowland Transit Authority. The Miles from Tomorrowland-inspired TOMY toy line launches at retail this summer and includes vehicles, figures and play-sets, as well as science facts for kids age two to seven from NASA and NASA’s Jet Propulsion Laboratory (JPL), the Space Tourism Society and Google experts.
Disneystore.com began rolling out the product collection on February 6th, day-in-date with the animated series premiere, with product setting in Disney Store locations nationwide starting February 13th. The line focuses on outer space exploration, curiosity and adventure and includes toys, books, role play, apparel home décor, accessories and more.
Extending the story through a digital experience, the new Miles from Tomorrowland: Missions app from Disney Publishing Worldwide is also available.
Disney Junior in-line retail shelf space has more than doubled in two years, with product lines inspired by Miles from Tomorrowland, Doc McStuffins, Sofia the First, Mickey Mouse Clubhouse, Jake and the Never Land Pirates, Sheriff Callie and Minnie’s Bow-tique.
The franchise continues to showcase category expansion with the launch of Jake and the Never Land Pirates LEGO DUPLO, Sofia the First bedding by Jay Franco and Doc McStuffins Band-Aids by Johnson & Johnson, which were introduced in 2014 and became the number one girls-licensed Band-Aid brand item of the year.
The Disney Publishing Worldwide (DPW) Disney Junior slate includes more than 4,700 titles, including The New York Times best-selling picture book Sofia the First: Floating Palace, as well as new stories featuring Doc McStuffins and Jake and the Never Land Pirates.
In addition, there have been more than 5 million downloads worldwide of Disney Junior apps, including top selections Sofia the First: Story Theater and Doc McStuffins: Mobile Clinic Rescue.