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“We are passionate about working closely with various play brands”, founder and director Carla Hanslock told ToyNews.

New modelling agency Kiddiwinks targets toy firms

Kiddiwinks, a new modelling agency from the same team behind Beautiful Bumps, is targeting toy companies.

The new agency, specialising in child models aged nought to 11 years old, has worked with ELC and Kiddicare in the past and is now hoping to appeal to more toy companies.

“We would love to work with toy firms,” founder and director Carla Haslock told ToyNews.

“As a new company, we are still finding our feet with contacting individual companies but are passionate about working closely with various play brands.”

The firm hosts regular photo sessions, creating collections of professional photos to present to current and potential new clients.

The events also act as meet and greet days for the team to get to know the children’s personalities, which then enables Kiddiwinks to be know which candidates best fits different briefs.

Haslock continued: “We can offer professional models from the age of nought to 11 years for a reasonable price. As we don’t charge fee, we will also have models that are not registered elsewhere.

“A picture is worth a thousand words. Getting the right look is of paramount importance. Seeing a child play with a toy allows the buyer to engage in the picture and imagine their own child playing with it.”

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