Intelex Group will be unveiling a collection of 27 new Warmies at this year’s Spring Fair.
The show will be the first trade fair Intelex Group has exhibited at since it announced the intention to re-brand its entire range under the Warmies umbrella.
The re-brand represents an opportunity for the business to solidify all its other brands under just one very strong, internationally recognised brand and to continue to strengthen its position as the original and leading manufacturer of warming gifts.
2015 also sees Intelex celebrating its 20th anniversary as the worldwide market leaders in the heatable soft toy and gifts industry. Innovation continues to play a key role for the business. The Intelex design team put a huge amount of effort into creating original new designs every year that are fresh, fashionable and great value for money.
This year will be no exception with Intelex set to launch a further 27 new Warmies at Spring Fair (Hall 5, stand G10-H11). The new range includes a collection of fresh and colourful animal-themed characters with distinctive design features and a collection of adorable heatable dolls.
Visitors can also expect to see a new line-up of patterned heatable slippers and boots, while there are a few other surprises in store, as well.
All of the new designs will be sold under the Warmies brand and will be supported by complementary floor and counter display units.