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Karen Muircroft joins the firm having been involved in the toy industry for many years.

Kidicraft welcomes new agent for Scotland

Following a successful London Toy Fair, Kidicraft has appointed Karen Muircroft as its agent to manage Scotland.

Having been involved in the toy industry for many years, Muircroft was a partner in the family business Bob Black Agencies until she took over on her father’s retirement.

Muircroft said: “I am looking forward to working with Kidicraft Ltd and developing the brand in Scotland."

For agent details for your area or for further information on the new Primo range, Kidicraft are exhibiting at Spring Fair (Hall 3, Stand J11). 

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