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The firm scooped the Toy of the Year accolade at this year's Toy Industry Awards for the success of it Snow Glow Elsa doll.

Jakks Pacific offers thanks for Toy of the Year award

Jakks Pacific’s president of international sales has offered a word of thanks to the industry following the firm’s win at this year’s Toy Industry Awards.

At the prestigious toy Industry Awards, hosted by the British Toy and Hobby Association on January 20th, 2015, the company was handed the accolade for Toy of the Year for its Snow Glow Elsa doll.

The doll was celebrated for its popularity throughout 2014, featuring 15 phrases from the hit Disney animated film, Frozen with the ability to sing Let It go in 25 different languages, depending on where she is purchased globally.

Jakks Pacific’s president of international sales, Carmine Russo has heralded this year’s win as a ‘truly amazing accomplishment.’

“The UK has a very competitive awards landscape and we are honoured that Snow Glow Elsa won this well-deserved award,” said Russo.

“On behalf of the entire Jakks Pacific team, I would like to thank the UK Toy Retailers Association and our partners at Disney – who worked so hard to help us create and produce such an amazing product that has resonated with consumers in the UK and indeed, globally.”

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