m4e secures deal with firm covering Europe, CIS, Middle East and North Africa.

Simba Dickie Group bags master toy to Wissper

Simba Dickie Group is adding to its licensed portfolio, securing the master toy rights for CGI series Wissper from m4e.

The agreement covers Europe, CIS, Middle East and North Africa, with Simba Dickie developing, manufacturing and distributing products including plush, figures, dolls, play-sets, puzzles and board games.

"We are very pleased to further expand our successful cooperation with m4e AG internationally and long-term," said Uwe Weiler, COO of Simba Dickie Group.

Bernd Conrad, head of licensing at m4e AG, added: "The expertise and creativity of Simba Dickie Group will contribute to making Wissper an international success story. Now we can start developing a state of the art toy range hand in hand with the production of the TV series – the creative people at Simba Dickie Group together with the animation team: this is real team work."

Wissper is a pre-school animation which is currently being developed and co-produced jointly with Dan Good and the London-based animation studio, Absolutely Cuckoo. Completion is scheduled for the end of 2015. It follows a little girl called Wissper who is able to communicate with animals.

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