The winners of the Toy Fair Best New Toy Awards have been announced for the seventh year at Toy Fair, predicting some of the top new toys for 2015.
Winners range from household names such as Hasbro with its Nerf Rebelle Arrow Revolution Bow and LEGO with its Disney Frozen: Elsa’s Sparkling Ice Castle to impressive new tech toys such as the Quadcopter ‘Rayvore from Revell or the I-Que Intelligent Robot from Vivid.
The 12 categories, which produced 36 winning toys, from 26 different toy companies – were unveiled yesterday by the BTHA.
This year, Hasbro, LEGO and Vivid took top honours with three Best New Toy Awards, while Character, Playmobil, Revell and Flair all walk away with two awards.
The Toy Fair Best New Toy Awards are voted for by a panel of independent toy retailers as the 2015 Toy Fair products with the most potential to make a mark on retail throughout the year and beyond. The products include toys to suit every pocket, with a wide variety of price points on the list, from very affordable everyday spends such as Mini Dinos priced at £2.99 (Schleich) and Crayola Colour Alive: Mythical Creatures – £6.99 (Vivid), through to special event purchases like Wi-Fi Quadcopter X-Spy – £99 (Revell) and Cozy Coupe® Dino Castle – £59.99 (Little Tikes). Since their launch in 2009, more than 180 toys have received a prestigious Best New Toys Award with LEGO topping the chart with 18 awards.
The awards provide the earliest retailer prediction of what toys will be big in 2015 – so early that some winning products are still under wraps. Over the last seven years, the awards have reflected a number of emerging trends and landmarks in the toy industry, from the birth of app toys and the increased influence of technology to the growth of licensed toys and continued strength of construction toys.
“It’s a privilege to be able to showcase the Toy Fair Best New Toys, predicted to do well in 2015” commented Natasha Crookes, British Toy & Hobby Association. "Some amazing products were entered this year and it’s great to see the diversity of play experiences that the winning entries will give to children’s playtime throughout 2015. It’s wonderful to see the advances being made in the different categories and the increasingly intuitive incorporation of technology."
The Toy Fair Best New Toy Award winners can be found outside the Press Office at Toy Fair.
Bandai – Deluxe Flying Baymax
Flair – Mutant Mania Rampage Arena
Hasbro – Jurassic World Growlers Assortment
Drumond Park – OG on the BOG
Ravensburger – Eiffel Tower with Lights 3D Puzzle
Jumbo Games – Wasgij General Election
Playmobil (UK) – Coast Guard Station with Lighthouse
Playmobil (UK) – Amusement Park Ferris Wheel with Lights
EPOCH making toys – Sylvanian Families Adventure Treasure Ship
Spin Master Toys UK – Paw Patrol Basic Vehicles
Golden Bear – Talking Twirlywoos Soft Toys
LEGO – Bionicle Master Assortment
LEGO Minecraft: The Dungeon
LEGO Disney Frozen: Elsa’s Sparkling Ice Castle
Hornby Hobbies – Corgi James Bond Aston Martin DB5
Revell GmbH – Quadcopter Rayvore
Trends UK – Puppy Surprise Plush
Hasbro – FurReal Friends JJ My Jumping Pug
Flair – Home Talking Plush Assortment
Vivid – I-Que Intelligent Robot
Character Options – Little Live Pets Clever Keet
Revell GmbH – Wi-Fi Quadcopter X-Spy
Anagranimals – Anagranimals Interchangeable Plush Toys
Interplay UK – GoldieBlox Zipline Adventure
Posh Paws International – Minions Movie Backpack Collection
Trunki – Boris the Trunki Bus
Schleich – Mini Dinos
James Galt – Express Yourself Range – Selfie Jewellery
Vivid – Crayola Colour Alive: Mythical Creatures
John Adams – Bangle Blitz City Girl
Little Tikes – Cozy Coupe Dino
Hasbro – Nerf Rebelle Arrow Revolution Bow
Vivid – Wubble Bubble Ball
Character Options – Weebledown Farm Wobbily Mill and Barn
TOMY – Sort & Pop Farmyard Friends
VTech – Toot-Toot Friends Busy Sounds Discovery House