Kid Kreations has signed as the master toy licensee for the CBBC personality and presenter, Hacker T. Dog.
In a new deal with licensing firm, Brand with Influence, the company has partnered with Trends UK, who becomes the UK distributor for the new collection.
Known as Hacker for short, the character appears daily on the CBBC channel, has worked alongside Shaun ‘Barry from Eastenders’ Williamson in the kids show, Scoop as well as starring in his own TV series, Hacker Time.
Kids Kreations will now launch a line of toys, including hand-held Hacker Puppets, which will be showcased at the Trends UK Toy Fair stand next week and available at retail from summer 2015.
“We are pleased to announce that we will be working with Trends UK in this capacity and will be showing the line on their stand at Toy Fair,” said Linda Osborne, managing director of Kids Kreations.
“Hacker is an incredible personality and his sayings and humour appeal directly to both children and adults.
“It is our intention to let all his fans create their own Hacker antics at home. We have worked incredibly hard to make our Hacker Puppets true to the original and it is very important to us that fans have as an authentic an experience as possible. “
The new deal will see the firm working alongside Hacer T. Dog brand owner, Brands with Influence.
Martin Lowde from Brands with Influence, added: “We are delighted to be working with Kids Kreations in creating a range of puppets and toys for Hacker T. Dog.
“Linda and her team have years of experience creating quality products and we know the results will be of the highest standard. The timing is also perfect: Hacker is a rising star and his unique humour and cheeky irreverence give him great appeal to kids and which is ideal for merchandising.
“While these puppets will be among the first to retail, other categories are also in negotiation.”