US toy company Jazwares has signed a deal with FremantleMedia Kids & Family Entertainment to become the master toy partner for its hit pre-school series Tree Fu Tom.
Under the terms of the deal, Jazwares will take on the role of global manufacturer and will distribute a new range of Tree Fu Tom toys in the UK, Asia, North America, Canada and Latin America while a variety of distributors will manage the range in other key territories.
The first products, distributed by Funtastic, will launch at retail in Australia in Summer 2015.
The wider product roll out will then continue in the UK and other key territories. The initial range includes vehicles, figures and an innovative interactive carry case play set.
“As we seek to expand our international roll out in the US and Asia we are delighted to have signed a new Master Toy licensee with strong presence in these territories," said Rick Glankler, EVP and general manager FremantleMedia Kids & Family Entertainment.
"With their focus on function, play value and innovation, Jazwares are renowned for pushing the boundaries of product design. Their portfolio includes some of the most contemporary entertainment properties in the marketplace making them the perfect partner for Tree Fu Tom.”
Laura Zebersky, chief commercial officer and EVP of Jazwares added: “We are thrilled to work with FremantleMedia Kids & Family Entertainment on Tree Fu Tom. We look forward to adding our creative strengths to help build an already thriving brand.”
The deal was negotiated by Tracy Griffiths, VP licensing and consumer products, EMEA & Australia FremantleMedia Kids & Family Entertainment.