Wow! Stuff CEO Richard North looks at where product ideas and concepts can often come from.

Northy’s Inventor Mantras: Beware the ‘not invented here’ syndrome

Over the Christmas break, the BBC ran a feature on hot toys for Christmas and what our inventor division of Wow! Stuff, Wow! Labs, was working on for the future.

You can see the edited piece here:

If there’s an inventors mantra in this clip (besides the obvious use of publicity for your products) then I guess it centres around where product ideas, concepts and inventions come from.

In our case, my fellow founder Dr. Graeme Taylor and I created the Wow! Labs business when we acquired another company.

We felt we could work hand in hand with some amazing scientists, and now fellow directors, with a view to merging our ideas and theirs to build something better than we both could achieve alone.

This week’s inventor mantra:

  • Beware the ‘not invented here’ syndrome. You can often partner someone else’s ideas with your own to create something better!

About dt-admin

Check Also

LEGOLAND introduces families to LEGO Braille Bricks with hopes to roll event plans out globally

LEGOLAND Discovery Centre is introducing introducing visually impaired children to its new LEGO Braille Bricks …