Trends UK has signed a deal with Wicked Cool to distribute Cabbage Patch Kids in UK.
The range of round-faced babies with huggable bodies was first introduced in the early eighties and the Cabbage Patch Kids have since appeared on TV, movies, games and magazines.
The Cabbage Patch Kids collection from Trends UK will feature new product launches designed to appeal to different age groups at a range of price points.
The full range of Cabbage Patch Kids products will be also be available from Trends UK.
“Cabbage Patch Kids is an amazing brand with a history of incredible success," said Graham Spark, sales director, Trends UK.
"We are extremely excited to be offering the new expanded range to our customers. Growing the Cabbage Patch Kids portfolio, we are adding products that appeal to a much wider audience. ”
Trends UK will promote the brand with significant marketing support featuring TV and PR campaigns designed to raise awareness and boost excitement around the brand.
Starring in the marketing campaigns will be a selection of new Cabbage Patch Kids hero items, including the Cabbage Patch Kids Rainbow Cuties (assortment of five, £9.99), Cabbage Patch Kids (assortment of eight, £34.99) and the Cabbage Patch Kids Pets/Adoptimals (assortment of seven, £19.99).