Character Options has detailed its TV advertising campaign for its new Peppa Pig Holiday collection.
The range will star in a 100 second-long TV commercial set to air across leading pre-school channels in January 2015.
The advert depicts the story of Peppa Pig and her family’s adventures on Holiday, combining clips from the popular animated series with the footage of the brand new toy range.
At 100 seconds, the advert is five times longer than a traditional TVC and will be aired on channels including Nick Jr., Milkshake!, Disney Junior and Cartoonito.
The TV advert will air from January 8th to 14th with an additional 40” edit airing for the rest of the month.
“We are breaking the mould with our TV advertising for this new collection," said Character’s group marketing director and joint managing director, Jon Diver.
"Peppa Pig is our cornerstone brand and this new Holiday theme represents one the most exciting launches in our partnership with the brand. As with all holidays, it also put us in the spirit to do something original and exciting, hence the creation of this TVC.
“This collection is as fresh and exciting for Peppa fans as it gets and will look sensational on-shelf with its new colourful packaging style guide. With support starting in the second week of the year, we are urging our retail partners to ensure that stocks are high to meet the expected demand.”
Check out the advert below: