Elephant-based brand Pink Chillies has added two new characters to the line-up, supporting working elephants as they retire from Europe’s zoos and circuses.
Fiery elephant character Da Hong (which means Big Red in Chinese) and his friend Tian Tian (which means Beautiful) will both support Elephant Haven, a European sanctuary for elephants left without a home when their working life is over.
Ten per cent of the profits from sales of Da Hong and Tian Tian will be donated to Elephant Haven.
"We are delighted to introduce Da Hong and Tian Tian," said Suzanne Till, director at Pink Chillies. "They’re a fantastic addition to our family, and we are thrilled to be supporting Elephant Haven for the first time."