The 2015 collection was introduced at the grand unveiling at this year's Deauvile Pre-show.

ToysLab Entertainment unveils Meli Dadi to “excellent reception”

ToysLab Entertainment has seen ‘very positive feedback’ to its new Meli Dadi 2015 Collection, after its grand unveiling at this year’s Deauville Pre-show.

Following the announcement of the new range of tech-based toys designed to uphold the family values of more traditional lines, the collection was met with ‘great interest’ at the show.

ToysLab Entertainment has reported that ‘every toy from the presented collection received not only the great interest of numerous retailers’ which according to the firm "obviously implies the future success of Meli Dadi toys", but also a ‘warm emotional response.’

“We’ve had very positive feedback and a lot of favorable comments, thus we are very excited that our concept of the Toys for Family Fun and its unique implementation in Meli Dadi was appreciated and highly rated” said Sergei Kleimenov, international sales manager at ToysLab Entertainment.

Inspired by this success, the company is making its preparations for the upcoming Nurnberg Toy Fair where the Meli Dadi Collection will be officially launched.

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