The firm has also grown its international sales by over 40 per cent in the year ending August 31st, 2014.

The Character Group grows revenue 46 per cent to £97m this year

The Character Group has reported an increase in total revenue of 46 per cent.

The Group’s takings have soared from £67.19m in 2013 to £97.89m in the year ending August 31st 2014.

Meanwhile, the firm has also reported a growth of international sales by over 40 per cent.

In similar vein, the group has experienced significant growth in its pre-tax profits, surging from £0.20m in 2013 to £7.11m year to date August 2014.

The Character Group’s chairman, Richard King, said: “We are delighted to report that the sales growth predicted in last year’s Chairman’s statement has been achieved, resulting in Group net profit before tax of £7.11 million.

“Our sales growth in the year under review saw an increase in our market share and reinforced our position as one of the UK’s leading toy companies.

“This new financial year has started off well, with very pleasing sales at the consumer level which in the lead up to the crucial Christmas season is building ahead of our expectations, and we look forward to further growth in the current year.

“The revenue growth has been driven both domestically and internationally and this trend is expected to be further enhanced following the introduction of new products to be officially unveiled at the BTHA Toy Fair in London next month.”

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