Venture will also help to organise the Guangzhou International Stroller and Baby Product Fair.

Messe Frankfurt and Guangdong Toy Association unite to organise Guangzhou International Toy and Hobby Fair

Messe Frankfurt and the Guangdong Toy Association have launched Guangzhou Li Tong Messe Frankfurt Co Ltd, a venture to organise the Guangzhou International Toy and Hobby Fair and Guangzhou International Stroller and Baby Product Fair.

The new co-operation will start from 2015 to organise the two fairs, both of which will be held from April 8th to Arpil 10th 2015in the Poly World Trade Center in Guangzhou.

The two fairs will occupy an exhibition area of 75,000 sqm in the 2015 edition, more than 50 per cent larger than the ones held earlier this year in April.

“Messe Frankfurt is one of the leading trade fair organisers in the world," said Zhuoming Li, chairman of GDTA.

"Bringing them on board will help to boost the fairs’ overseas profile."

Wendy Wen, senior general manager of Messe Frankfurt added: “We are happy to form this strong collaboration with GDTA. We believe, by merging our more than 25 years’ experience hosting international trade events in Greater China and the local influence GDTA has in the toy industry in the country, these two fairs will expand steadily in the near future."

The venture will also expand the two fairs’ product offerings, with new products at the fairs including remote control toys, computer games and software and computer learning systems.

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