The launch follows survey results suggesting that children only know nine in 100 of their social network connections.

LeapFrog launches online safety guide for kids and parents

LeapFrog has launched a new online safety guide, designed to help parents keep their children safe while browsing the web.

The launch follows revelations uncovered in a survey that suggests that of 100 social network connections, children aged five to nine only know nine in real life.

The survey of 1000 parents and 500 children was conducted by LeapFrog and revealed that despite the age restrictions on various social network sites, 56 per cent of children admitted to sharing personal information on their profiles.

41 per cent admitting to sharing their full name, 38 per cent shared photos of themselves and 20 per cent shared their exact location.

In response to the results, LeapFrog has created an online safety guide, including expert comment, tips and advice from children’s technology and online safety experts.

Stuart Miles, editor of Pocket-Lint and contributor to the guide, said: “Children growing up today are mimicking their parents and operating the likes of tablets is second nature to them.

“Too often, parents are giving their children tablets they think are suitable for their child but in fact, most are either not durable enough to hold up to the way children play of children can easily access inappropriate and potentially dangerous website or content.”

Sally Plumridge, international marketing director at LeapFrog, added: “We recognise technology can bring positive benefits to children’s educational journeys, however, we understand that parents have concerns about online safety.

“We hope our new guide will be a helpful resource for parents to learn more about internet safety and ensure the risk of coming across inappropriate content online is a thing of the past.”

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