Kidicraft has been granted the distribution rights to the Morocolor Primo range of arts and crafts products in the UK and Republic of Ireland.
The Primo range of over 500 products spans chalks, crayons, pencils, fibre pens, modelling clays, brushes, craft tools and wide range of paints from water colours through to oils.
There are also sturdy floor and counter display units available with various ranges.
“Morocolor are a shining example of a company that has invested heavily in its future which has enabled it to produce high quality, environmentally friendly products with eye-catching packaging," said Kidicraft director Roy Greenwood.
"Owing to the depth of the range, Primo can easily cater for all your arts and craft needs.”