Trends UK has signed an agreement to distribute Puppy Surprise from Just Play in the UK.
The firm will relaunch the Puppy Surprise brand in Spring 2015.
Puppy Surprise was a 90s toy featuring a mummy dog with a surprise number of puppies in her litter. Each Puppy Surprise mummy could have three, four, or even five little puppies inside.
Trends UK will support the Spring 2015 launch of Puppy Surprise with TV advertising and PR campaigns to recruit a whole new generation of puppy lovers amongst girls aged four to six years old.
Consumer and retail interest for the return of the Puppy Surprise brand has already been proved in the US where it was relaunched for autumn 2014 and exceeded expectations within the first few weeks of launch.
“We are very excited to be distributing Puppy Surprise in the UK," said Graham Spark, sales director, Trends UK.
"There is great anticipation for the return of the brand and its success in today’s market has already been proven in the US. Puppy Surprise is an adorable toy that appeals to both children and parents.
"We are supporting Puppy Surprise with TV and PR campaigns in the UK and are expecting the brand to enjoy a great revival in the UK.”
Puppy Surprise will launch with an assortment of three Puppy Surprise plush toys, available for £24.99 each.