The next round of testing will be conducted on Tuesday, December 16th.

Kids Brand Insight dates next KidsPlayTest session

Kids Brand Insight has dated its next KidsPlayTest consumer research session.

The next round of testing will be conducted on Tuesday, December 16th with children aged between five to nine years old answering questions and trying out toys, games and viewing entertainment content.

“Toy brands routinely invest hundreds of thousands to millions in new product lines, often with no testing or steps to reduce product/content launch failure risk," said Kids Brand Insight CEO Steve Reece.

"Over time we’ve emphatically proven our consumer testing methodologies deliver huge value to clients by increasing chances of launch success, reducing unnecessary risk, making brand/product selling stories more compelling and better play experience to end consumers, thus vastly increasing word of mouth sales drivers.

"By testing multiple products/concepts in the same session via KidsPlayTest, we are able to provide a robust snapshot of research findings at a significantly reduced cost to clients. This service is not suitable for more complicated products/concept tests, which we often have to allocate several entire testing sessions to, but it does work for more straightforward product categories/concepts.”

For more details on KidsPlayTest, click here.

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