Family-owned toy store, The Entertainer has seen total sales surge by over 30 per cent for the first nine months, thanks to the summer Loom Band craze.
Like for like sales at the chain were up 25 per cent on the same period the year before due to the demand for the collectible rubber bands, reveals managing director, Gary Grant.
The store is now on track to turn over £150 million in the year to the end of January 31, compared with £128 million the previous year.
“We have sold more than four million packets in less than six months,” said Grant. “It has generated a huge increase in footfall.”
The Entertainer is not the only one to benefit from the nation wide craze this year, as last week NPD revealed that the craze had helped the UK toy market see a six per cent increase in total sales year to date, compared to 2013.