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New US subsidiary will be headed by Adrian Roche.

Guangdong Alpha Animation to “create roots” in the US with Auldey Toys North America

China based Guangdong Alpha Animation and Culture Company has launched a US arm in the form of Auldey Toys North America.

Based in Boston, the Auldey Toys subsidiary will be headed by Adrian Roche who joins from the position of vice president of brands at Mega Brands.

“We are extremely excited to be launching Auldey Toys North America under the leadership of Adrian Roche,” said Ray Wang, president international at Guangdong Alpha Animation and Culture Company.

“2015 is the right time for our company to create roots in the North American market. With the launch of Super Wings and our innovative new products we knew the importance of having the right leadership in experience based locally.”

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