The results for the 2014 Slow Toy Awards have been announced at an event held this morning at John Lewis Oxford Street.
The Awards form part of Thierry Bourret’s Slow Toy Movement, a campaign championing ‘the ‘real’ toys on the market that inspire children, will stand the test of time and offer true play value’.
This year’s final Slow Seven are:
- Doctor’s Set and Fire Engine Set from Le Toy Van
- Plush Wheelybug from Hippychick
- 24-piece Magnetic Wooden block set from Tegu
- Shop Till with Scanner from Bigjigs
- Multimodels 10 Model set from Meccano
- Carry Case Finger Puppet Theatre from Fiesta Crafts
- Cardboard Land of Fantasies from Calafant (also taking the crown for the Slow Craft Toy)
2014 has been a milestone year for the awards, with this year’s initiative receiving an unprecedented amount of entries.
“The success of the Slow Toy Movement has been one of my greatest achievements and each year it continues to amaze me how much support we receive," said Bourret.
"The Slow Toy Movement and it’s awards seemed to have taken on a life of their own, not only has it engaged industry experts, but our campaign has been mentioned in articles not only nationally but internationally too. It was my dream to have this level of appreciation for good quality, well-made toys that encourage traditional play and stimulate a child’s imagination and I am just overwhelmed that this is now a reality.
“Not only has the 2014 awards uncovered eight wonderful products, we have also managed to team up with one of the country’s loved department stores to help spread the word. I can only hope that the Slow Toy Awards has established its place firmly in the industry, so we can continue to bring the world’s best toys to the toy boxes of children in the UK.”