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m4e and Rainbow secure deal with Rubie's for a range based on the popular animated series.

Mia and me ‘translates perfectly to dress-up’

M4e believes its recent partnership with Rubie’s for a collection of Mia and me fancy dress will be a “success story” for all involved.

Rubie’s has teamed up with m4e AG and Rainbow to produce a Mia and me range, including detailed Mia costumes for girls aged five to nine years. There will be two diferent price points – one for Classic and one for Deluxe versions.

“Mia and me is a tremendously successful girls franchise in international markets,” Bernd Conrad, head of licensing at m4e, told ToyNews.

“We are thrilled of the fact that the leading costume manufacturer, Rubie’s, joins the line-up of renowned licensees for the brand. The great interest and demand for the upcoming range from retail buyers and consumers is already hinting at an upcoming success story.”

The globally-licensed collection will be released to coincide with the carnival season.

“Mia and me translates perfectly to dress up, and should be a staple in any little girl’s fancy dress box,” commented Holly Oldham, Rubie’s head of licensing EMEA.

“We are delighted to be working with m4e and Rainbow across EMEA and look forward to a long and prosperous partnership.”

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